Advertising & Promotions on WeaponDepot
Complete guide to native ads, boosted listings, boosted profiles, sponsored streams, and targeted advertising on WeaponDepot.
Advertising Options Overview
WeaponDepot offers multiple self-service advertising products to help brands, sellers, FFLs, and creators grow their visibility and sales. All advertising is managed from your seller dashboard. Options include: Boosted Listings (prioritize your products in search results), Native Ads (in-feed promotional content that blends naturally with the marketplace), Boosted Profiles (increase your profile visibility in directories and search), Sponsored Streams (sponsor a creator's live stream with your branding), and Banner Ads (display advertising on high-traffic pages). Each option has three tiers — Basic, Premium, and Elite — with increasing reach, targeting capabilities, and placement priority.
Native Ads with Targeting
Native ads appear naturally within listing feeds, category pages, and search results. They look like regular content but are labeled 'Sponsored' for transparency. Native ads support three types of targeting: Geo-Targeting lets you show ads only to users in specific states or regions, perfect for FFL dealers or regional sellers. Category Targeting places your ad on relevant category pages (Rifles, Handguns, Optics, etc.) so it reaches buyers actively browsing those products. Keyword Targeting matches your ad to specific search terms, ensuring your ad appears when buyers search for relevant products. Combine all three targeting methods for laser-focused campaigns. Native ad pricing starts at $15/day for Basic, $35/day for Premium (all targeting options), and $75/day for Elite (priority placement + all targeting + analytics).
Boosted Profiles
Boosted Profiles increase your visibility across the platform. Available for sellers, brands, FFL dealers, and creators. A boosted profile appears higher in directory listings, search results, and featured sections. Basic boosts ($10/day) improve your ranking in search. Premium boosts ($25/day) add a featured badge and priority directory placement. Elite boosts ($50/day) include homepage spotlighting and all premium benefits. Boosted profiles are especially valuable for new sellers building their reputation, brands launching on the platform, and FFL dealers wanting to attract more transfer business in their area.
Boosted Listings and Sponsored Streams
Boosted Listings push your products to the top of search results and featured sections. Choose from Basic (standard boost), Premium (featured badge + priority), or Elite (homepage feature + maximum visibility). Sponsored Streams let you attach your brand to a creator's live stream. Your brand name, logo, and banner appear in the stream overlay, and the creator mentions your brand during the broadcast. This is ideal for product launches, brand awareness campaigns, and reaching engaged live-stream audiences.
Managing Your Campaigns
All advertising campaigns are managed from the Promotions tab in your seller dashboard. Create new campaigns, set daily and total budgets, choose your targeting criteria, and monitor performance in real time. The dashboard shows impressions, clicks, click-through rate (CTR), and spend for each campaign. Pause, edit, or extend campaigns at any time. For best results, start with a small budget to test different targeting options, then scale up the campaigns that deliver the best ROI. WeaponDepot's advertising system is fully automated — set it and forget it, or actively optimize based on your analytics.