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Godaddy recently added an emoji domain gallery to thier domain search engine for emoji urls. Among the companies using emoji domains are Budweiser with http://❤🍺.ws, Ray-Ban with http://🕶.ws, and MGM with http://🃏.ws.
The site allows users to register an emoji domain. Users can build a stand alone website using an emoji url or simply redirect the emoji domain to their current destination website.